Is It Risk that Makes Art?

Do movie-goers really only want to see the same flicks again and again, within narrow parameters? 

Is the future just going to be one long monotonous formulaic digital zombie superhero fugue state?

The snob appeal of resisting data analysis of a screenplay's potential  is nearly irresistible:  the only people wringing their hands at this may be the writers right now, but might we be underestimating viewers at our peril?

But read all the way to the end of the article.  The analyst says he contextualizes his recommendations by—how about that!—talking to the writer.  He shares his views early in the process, when the writer might still be able to exert creative control.

Only a fool would refuse useful feedback that helps create a better screenplay, and "better" doesn't have to mean "less risky"...a hat-tip to everyone who helped make the Hatboxes screenplay better!